I was tasked with creating a DOOH ad for a new flavour of Kettle chips; to be known as “Italian Caprese”.

I used the combination of imagery and stock footage to create a short form ad to bring the viewer straight to italy and convey the essence of the new flavour whilst remaining on brand. I also created a static product image using a combination of retouching and stock photography of a slate board surrounded by “caprese” ingredients.

I animated and created several options based around traditional, homemade italian menu boards and inspired by handwritten menu typography.

I then pitched this to the client explaining my rationale and showcasing the options.